Congratulations to the Hazelton family and Storm Smart installer Matt C. for being chosen as the April “Coolest Jobs” Winners! A check for $200 was given to the Hazelton’s and our installer received a bonus for a ‘job well done!’
The Hazelton’s submitted their “Coolest Job” entry by saying:
“There are so many things to love about our new Storm Smart hurricane protection rolling screens. We are thrilled with the system for a number of reasons: They function not only as hurricane protection but also serve as great solar protection during the late afternoon sun on our lanai. We were also able to enjoy sitting on our lanai during the recent heavy rain storm. The job was performed professionally from beginning to end. From the sales representative T.J., as well as the installation group.”
Is your new Storm Smart Hurricane Protection the coolest job of the month? If so, please tell us about it! Here’s how it works~ if you would like to nominate your home for the coolest job, simply take pictures of your new Storm Smart products or video and send it to cooljobs@stormsmart.com with a short statement on why you think that your job and your installer is the “coolest job of the month!”
We will pick a winner monthly and if you win, Storm Smart will send you a check for $200.00 and we will also reward your favorite installer with a bonus!
Although we were not there for the installation of our new impact windows, our neighbors told us they think it looks beautiful! We are so pleased, we are also having Storm Smart install the Storm Catcher Rolling Screen on our lanai too!
Richard & Terry R., ~ Emerson Square, Fort Myers, FL
After 16 years of building Storm Smart Industries —and its brand recognition — president Brian Rist reluctantly admitted his business had outgrown its name.
Now, however, more customers want help reducing their home energy costs, installing solar energy collectors and organizing smart home electronics to control it all, Rist said.
The Smart Companies Inc. launched this month, rebranding the company to bring all of the former Storm Smart business operations under a master company.
“We needed to reflect how much the company has grown and how much our services have expanded,” Rist said. “It wasn’t about getting rid of anything, but marrying them together.”
For example, impact-resistant windows cut energy loss through windows and storm screens can shade a sunny window, allowing the room to stay up to 7 degrees cooler.
A single 24-inch-by-10-inch solar collector can power up to seven roll-down shutters and smart home electronics can allow you to operate them all throughout the house.
Rebranding a business is not an easy decision, but more companies may consider it because they have been shaped and changed by the economy, said Chris Spiro, chief executive officer of Spiro & Associates, a marketing, advertising and public relations firm in Fort Myers.
“You can’t force a square peg into a round hole when the market is changing,” Spiro said.
Carol Conway, president of Cape Coral-based CRS Technology Consultants, said you have to listen to customers to know if your brand makes sense. In 2001, hers said it was time for a change.
“Clients were telling me that Computer Rescue Squad was cute, but limiting and it didn’t truly represent the scope of our services,” Conway said. The company’s services increasing included IT management in addition to tech support.
That resulted in a name change to CRS Technologies, which was further tweaked two years ago when Conway’s staff “held an intervention” and convinced her to update the company’s website, letterhead and logos.
“I had designed a lot of that myself and it was hard for me to admit I wasn’t as cool or contemporary as I thought I was,” Conway said. “Thousands of dollars and tons of anxiety later, it is one of the best things we ever did.”
For The Smart Companies Inc., Rist enlisted Spiro’s help to shape the new brand.
“This was customer driven because the demand for these expanded services came from an underserved marketplace,” Spiro said. “But, there is an amazing amount of equity in the Storm Smart brand.”
So those brands didn’t entirely disappear. Storm Smart Building Systems, Storm Catcher and Go Energy Smart still exist as company divisions, Rist said.
But the company still had to invest in updated signs, letterhead, business cards, fleet branding and web site redesign. By the time he factors in the cost of advertising campaign, Rist estimates the re-branding will cost close to $100,000.
“I believe for the future of this company, this was the right thing to do,” Rist said.
At Storm Smart, one of our goals is to continually provide our clients with the most innovative, quality tested, energy efficient product options available.
One of these versatile products, which we have recently added to assist our customers, is the Crimsafe Screen System. Crimsafe is a 0.9mm/.035″ thick Structural 304 Grade Hi-Tensile Stainless Steel Screen that acts as a multi-purpose hurricane, security, solar shading and energy savings screen based upon its application. Once installed, these see-through, attractive screens and doors become a permanent fixture to any home or commercial building and allow you to still view the outdoors.
This screen system performs as a solid hurricane protection system, while providing additional security by being installed with its unique patented screw clamping system. The clamp levers the stainless steel screen into the frame, which spreads the load around the perimeter of the product. The mechanical fastening of the clamp also resists the tendency of the mesh to be pulled out of the frame. These features permit Crimsafe to withstand enormous force. It is tested to withstand winds up to 200 MPH/322KPH, and missile impact up to 150 MPH/241KPH. Based on size specifications, it has been Florida Building Code Approved and Miami/Dade NOA tested.
Storm Smart Industries is the award-winning industry leader in manufacturing, delivering and installing the highest quality hurricane protection systems available and adding Crimsafe Screens is just smart.
For more information on the Crimsafe screen and how this product may be a benefit to your home or office, please call our office at 239-278-9092 or Toll Free at 1-888-962-7283.
At Storm Smart, our customers overall satisfaction is paramount. We strive to meet and exceed their expectations in all areas from the initial contact to the final inspection & closing documents.
To accurately assess how we performed on a project, our Customer Relations Manager follows up with each customer personally at the completion of a project. He asks our customers to rate each area of service on a 1 to 5 scale, 5 being the highest & best grade.
We are proud to announce that in April, our overall customer satisfaction was 4.96%, with 100% of our customers saying they would not only do business with us again, but that they would also recommend Storm Smart to their friends and families in the future!
With a commitment to quality and our dedicated employees, our highly skilled team members will exceed your service, delivery and installation expectations. Call us today and let us help you make the “Smart” choice for your hurricane protection, solar, energy & home technology needs.
Congratulations to the Hazelton family and Storm Smart installer Matt C. for being chosen as the April “Coolest Jobs” Winners! A check for $200 was given to the Hazelton’s and our installer received a bonus for a ‘job well done!’![[Bloglines]](http://stormsmart.com/wp-content/plugins/bookmarkify/bloglines.png)
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